Gentle Ambition: Your Unconventional Success Blueprint

As a professional woman you face unique challenges and opportunities in your career. How can you let your ambition and talent unfold without having to burn the candle at both ends? How do you build a life and career on your innate strengths, values and purpose? Brimming with energy and bringing your distinctive contribution to everything you do? How do you fully own your voice and creativity and bring your whole self to work?


Join our eight week small group programme and grow your confidence, presence and innate feminine leadership in the midst of a business world where the rules were written by and for men. Redefine power, success and influence. See yourself transform through the support and inspiration of a group of like minded women. Identify and take action in your areas of greatest opportunity and learn to accept and let go off those things that are not within your control.

How does our programme work?

Once your application has been approved you will be welcomed and enrolled into the next available programme.

8 week programme format:

  • 2 x 1 hour calls a week
  • 1 weekly call on the concepts and their application
  • 1 weekly group coaching call
  • 3 assessments (archetypes, strengths, saboteurs)
  • Supportive community with a limited number of participants (max 12)
  • Application process to make sure that this programme is a good fit for you

Got questions? Book a call

What we will cover:

  • Leveraging strengths in order to increase energy and positive collaboration
  • Taming sabotaging patterns to increase courage, success and creativity
  • Boundaries and saying no. Maximising time for what’s meaningful to you
  • Adding meaning and purpose to increase engagement and fulfillment
  • Aligning personal values and purpose with family/organizational values and purpose
  • Female archetypes and how to leverage them for positive impact

What you will learn and how it will change your life and career:

Boundaries and saying no

Female archetypes

Leveraging your strengths and taming your sabotaging patterns

Bringing your values, meaning and purpose to practice

What you will learn and how it will change your life and career:

Boundaries and saying no

Female archetypes

Leveraging your strengths and taming your sabotaging patterns

Bringing your values, meaning and purpose to practice

Is Gentle Ambition a good fit for you?

This could be your time to thrive

You have plenty of experience, a wealth of hard & soft skills and successfully navigated many a complex situation at work and at home.

So why do so many women still not have inspiring and energizing careers that make them enjoy their life.

Here are some of the reasons we hear from our clients:

✔ You are frustrated with the lack of progress or impact in your career and feel stuck

✔You would like to switch your focus from fixing things to creating things

✔You feel unsure of what you bring to the table, what is unique to you

✔You want to know and communicate your worth better, in order to realize your potential

✔You are exhausted from trying to make sure that everyone and everything else is taken care of

✔ You get curious and start wondering ‘’Is This All?’’

✔ You are stretched too thin to even think about your next step and long to create more space

✔You long to make your own choices and create a life and career that fits YOU but you are being told that’s unrealistic or even egoistic

✔You keep chasing goals and dreams but never arrive. The ”destination” seems to constantly shift out of reach

✔You want to own your potential, irrespective of if you are called to become the next CEO or the most loving mum, but worry to make the wrong choice

✔You want to speak your truth, show up with courage to create the change you wish to see, but fear the critics and nay-sayers out there

✔Rather than doing what everybody else expects you finally want to meet your own expectations

✔You feel obliged to choose certain aspects and sacrifice others to reach ”success” and ”happiness’

✔You want to be proud of who you are and how you show up

This is the time to go slower to create a career & life on your terms

Imagine a life and career where you are

✔ doing meaningful work towards a future for all

✔ able to use your influence and visibility to create results you believe in

✔owning your unique voice, ideas and contributions

✔clear on your next career move and ready for a promotion

✔ brimming with energy and meaning

✔ able to combine seemingly conflicting aspects into a mix-and-match lifestyle that suits you

✔ connected to your strengths and values, and showing up from a place of courage, power and authenticity

✔ able to set elegant and clear boundaries to create more space for yourself

✔ directing your inner critic to show up as an advisor rather than an enemy

✔ creating progress and success on your terms

✔ waking up in the morning deeply aligned with what’s important to you and proud of how you are showing

This Azkua training couldn’t have come from a better time for me after leaving a ‘safe’ job of 13 years. Feeling disillusioned and low, I found myself half-heartedly applying for ill-fitting jobs. This course managed to breath some life back into myself, my work-self & my abilities. It was a great experience, with a lovely bunch of people that inspire & encourage.

Anne Marie Corless

ICT & Telecom Professional

Is our Gentle Ambition Programme a good fit for you?

There has never been a better time to build a lifestyle and career that suits you. And our 8-week Gentle Ambition Programme will help you do just that.

You are a great fit for the Gentle Ambition Programme if:

  • You are ready to dedicate 16h+ in your personal and professional development over the course of eight weeks. 100% 100%
  • You are prepared to ringfence the hours for the programme from other tasks and demands to ensure your full participation. 100% 100%
  • You are keen to embrace a new type of ambition to take your further faster. 100% 100%
  • You are willing to invest at least €1995 EUR in growing yourself. 100% 100%
  • You are clear you want to build a life and career based on your own inner knowing, courage and meaning. 100% 100%
  • You are committed to bring your values, strengths, talent and whole being to work and life. 100% 100%

You are not a great fit for the Gentle Ambition Program if:

  • You love the idea of having a fulfilling life & career but can’t see how you can dedicate time to creating one. 100% 100%
  • You struggle to prioritize your personal and professional development. 100% 100%
  • You aren’t prepared to release old ways and ideas. 100% 100%
  • You aren’t ready to invest time and money in the growth and development of yourself and your career. 100% 100%
  • You aren’t prepared to invest 2 hours per week working ON your career (versus in it!) 100% 100%
  • You are okay with other people making the calls for your life & career. 100% 100%

What our past participants and their managers say:

I learned so much about myself, it is difficult to know where to start. Knowing my saboteurs and how they present themselves gave me an understanding of why I have done what I did. My Gallup profile gave me a real insight in what triggers me and why I have been attracted and triggered by my current job and role. The Women’s PowerTypes have given me a language and examples of how I can lead from different perspectives depending on what the situation calls for, and has given me tools to grow as a leader. Lastly this programme has ignited a new path of growth in me, it was and is a start to a new path and interesting developments.

Clair Moore

IBMS Deputy Head Academic Staff, Lecturer, The Hague University of Applied Sciences

A perfect balance of techniques and insights, emotions, love, laughter, harsh truths. A group of wonderful women entered a roller coaster. During several days, the course took us to highs and lows, to lefts and rights, and all upside down – with the sole purpose of providing us with the tools and energy to get the best out of ourselves and the ones we lead.

Dana Capariu

Senior Data Governance Officer, FMO – Dutch Development Bank

A big part of competence is being realistic about one’s limitations. I want to run my teams with strictly equal opportunity, but as a male leader my personal experience goes only so far to help top female talent develop and thrive.

That is where I found an excellent partner in Manuela and her team at Azkua, who have achieved outstanding results with several of the most talented women I work with.

The programs gave them important insights in limiting and enabling dynamics – in themselves as well as the organization around them – and equipped them with practical tools and techniques to address these. I’ve seen these women grow more confident, more effective and engaged, while still remaining true to themselves. They have become my coaches too, expanding my own skill set to get better as a holistic and truly gender-neutral leader.

Stefan Verstraeten

COO Automative, TomTom

Meet your coaches

At Azkua we are on a mission to turn businesses and organisations into a force for good. And we believe that it is women like YOU, who will be at the forefront of this transformation. Purpose driven, caring, grounded and influential women.

Dovile Corrigan

Dovile Corrigan

Strengths expert and coach on a mission to help more women embrace their unique talents and strengths so they can show up from their zone of genius.

Manuela Damant

Manuela Damant

Feminine leadership coach with a passion to help more women embrace their innate leadership talent to create the change they wish to see in the world.

What makes this programme different?

We created our programme on the belief that success does not need to be exhausting. As power part-timers ourselves we discovered a way on how we can combine career success with family, influence with meaning and hard work with fun. The many years of coaching and training have helped us to put together a transformational programme that will take you on a journey to shift your mindset around what is possible for you. Participants keep telling us they wish they had done a training like ours years ago and that we share with them should be taught at school. This is not a simple how to programme, it is introducing you to a whole new paradigm of what it means to be a purpose driven female professional in this day and age.


I was pleasantly surprised by what I’ve uncovered in the Grow Rooted workshop series led by Dovile and Manuela. The workshop was both informative and interesting and facilitated in a very supportive atmosphere. It helped me understand my strengths, hindrances and allowed me to prioritize what to work on next. I would highly recommend the workshop to anyone who wants to understand themselves better.

Ipek Kotan

Studio Ipek Kotan

Manuela helped me to figure out in a natural way what is actually not wrong with me and how I can safely navigate through a period of difficulties and uncertainties in my professional life. How to cherish more who I am, gain more confidence in what I do and take pride in the why..

Thank you, my guiding star!

Mihaela Platon

Sales Manager, Key Accounts Team